About Startup Dials

Not Just Another Agency

Not every product deserves to exist, and not every founder is ready to do the hard work of building a real brand. We partner with hardware founders who are committed to creating products that genuinely improve lives—and who are willing to challenge assumptions, test relentlessly, and build for the long term. Success requires chemistry. We believe in straight talk, mutual respect, and teams that show up fully. If drama, excuses, or cutting corners are your style, we're not your agency.

Our Founder

Hi, I’m Anna, a fractional CMO helping consumer tech founders launch, grow, and scale their business in North America.

For over 8 years, I’ve successfully launched 20+ smart home and kitchen products and brands, scaling from crowdfunding to retail across the US. My 17 years living in China helps me understand tech founders on a deeper level, while working closely with US consumers creates the perfect overlap, bringing the 2 worlds together.

SUD Anna Khomenko

20

+

Brand partnerships

SUD Anna Khomenko

20

+

Brand partnerships

SUD Anna Khomenko

20

+

Brand partnerships

Hi, I'm Anna

Anna Khomenko

Founder of Startup Dials

Hi, I'm Anna

Anna Khomenko

Founder of Startup Dials

Hi, I'm Anna

Anna Khomenko

Founder of Startup Dials

Sounds Familiar?

3 Expensive Mistakes That Kill Your US Market Entry

If you are guilty of these mistakes, we need to talk.

Selling features instead of customer value
Selling features instead of customer value
Selling features instead of customer value
Running ads that don't convert

Most founders lose money on ads because they've never run them before - they don't know how to challenge their media buyer, what questions to ask, or how to run experiments and iterate.

Running ads that don't convert

Most founders lose money on ads because they've never run them before - they don't know how to challenge their media buyer, what questions to ask, or how to run experiments and iterate.

Running ads that don't convert

Most founders lose money on ads because they've never run them before - they don't know how to challenge their media buyer, what questions to ask, or how to run experiments and iterate.

Failing to turn users into fans
Failing to turn users into fans
Failing to turn users into fans

Welcome to Startup Dials

Your partner in achieving next-level growth.

For over 8 years, I’ve successfully launched 20+ smart home and kitchen products and brands, scaling from crowdfunding to retail across the US. My 17 years living in China helps me understand tech founders on a deeper level, while working closely with US consumers creates the perfect overlap, bringing the 2 worlds together.

I've watched too many brilliant hardware founders:

Hire a junior marketer and hope they grow into the role or

Pay $200K+ for a CMO when you're still figuring out product-market fit

The fractional model fixes this.

Welcome to Startup Dials

Your partner in achieving next-level growth.

For over 8 years, I’ve successfully launched 20+ smart home and kitchen products and brands, scaling from crowdfunding to retail across the US. My 17 years living in China helps me understand tech founders on a deeper level, while working closely with US consumers creates the perfect overlap, bringing the 2 worlds together.

I've watched too many brilliant hardware founders:

Hire a junior marketer and hope they grow into the role or

Pay $200K+ for a CMO when you're still figuring out product-market fit

The fractional model fixes this.

Welcome to Startup Dials

Your partner in achieving next-level growth.

For over 8 years, I’ve successfully launched 20+ smart home and kitchen products and brands, scaling from crowdfunding to retail across the US. My 17 years living in China helps me understand tech founders on a deeper level, while working closely with US consumers creates the perfect overlap, bringing the 2 worlds together.

I've watched too many brilliant hardware founders:

Hire a junior marketer and hope they grow into the role or

Pay $200K+ for a CMO when you're still figuring out product-market fit

The fractional model fixes this.