Case Studies
Explore our recent work
We've helped consumer tech brands raise over $1M in crowdfunding and multiply their marketing returns by 4x. Most hardware founders make the same expensive mistakes: launching without validation, copying what worked elsewhere, or hiring agencies that don't understand consumer tech. Here's how we help brands avoid those pitfalls and grow profitably.
Trusted by 20+ Smart Home and Kitchen brands
Our Work
Case Studies
ESPRO 2: Kickstarter Campaign
Raised $183K on Kickstarter with 90% Non-Paid Acquisition
March 2025
ESPRO 2: Kickstarter Campaign
Raised $183K on Kickstarter with 90% Non-Paid Acquisition
March 2025
ESPRO 2: Kickstarter Campaign
Raised $183K on Kickstarter with 90% Non-Paid Acquisition
March 2025
Magnifique Claypot Oven Preorder Campaign
Built a $135K+ Preorder Pipeline with 35% Conversion Rate
December 2024
Magnifique Claypot Oven Preorder Campaign
Built a $135K+ Preorder Pipeline with 35% Conversion Rate
December 2024
Magnifique Claypot Oven Preorder Campaign
Built a $135K+ Preorder Pipeline with 35% Conversion Rate
December 2024
HeatsBox Positioning Transformation
Turned Every Marketing $1 into $4 in under 3 Months
April 2025
HeatsBox Positioning Transformation
Turned Every Marketing $1 into $4 in under 3 Months
April 2025
HeatsBox Positioning Transformation
Turned Every Marketing $1 into $4 in under 3 Months
April 2025
"Anna has great insights into all things marketing, developed through multiple consumer Foodtech product launches. "
Suraj Sudera
CEO & Founder at Seergrills
01
/
03
"Anna has great insights into all things marketing, developed through multiple consumer Foodtech product launches. "
Suraj Sudera
CEO & Founder at Seergrills
01
/
03
"Anna has great insights into all things marketing, developed through multiple consumer Foodtech product launches. "
Suraj Sudera
CEO & Founder at Seergrills
01
/
03
Welcome to Startup Dials
Your partner in achieving next-level growth.
For over 8 years, I’ve successfully launched 20+ smart home and kitchen products and brands, scaling from crowdfunding to retail across the US. My 17 years living in China helps me understand tech founders on a deeper level, while working closely with US consumers creates the perfect overlap, bringing the 2 worlds together.
I've watched too many brilliant hardware founders:
→ Hire a junior marketer and hope they grow into the role or
→ Pay $200K+ for a CMO when you're still figuring out product-market fit
The fractional model fixes this.
Welcome to Startup Dials
Your partner in achieving next-level growth.
For over 8 years, I’ve successfully launched 20+ smart home and kitchen products and brands, scaling from crowdfunding to retail across the US. My 17 years living in China helps me understand tech founders on a deeper level, while working closely with US consumers creates the perfect overlap, bringing the 2 worlds together.
I've watched too many brilliant hardware founders:
→ Hire a junior marketer and hope they grow into the role or
→ Pay $200K+ for a CMO when you're still figuring out product-market fit
The fractional model fixes this.
Welcome to Startup Dials
Your partner in achieving next-level growth.
For over 8 years, I’ve successfully launched 20+ smart home and kitchen products and brands, scaling from crowdfunding to retail across the US. My 17 years living in China helps me understand tech founders on a deeper level, while working closely with US consumers creates the perfect overlap, bringing the 2 worlds together.
I've watched too many brilliant hardware founders:
→ Hire a junior marketer and hope they grow into the role or
→ Pay $200K+ for a CMO when you're still figuring out product-market fit
The fractional model fixes this.