Kickstarter Campaign

ESPRO 2: Kickstarter Campaign

Raised $183K on Kickstarter with 90% Non-Paid Acquisition

Client

ESPRO

Service

Full Stack Preorder Campaign Management

Year

2025

Location

North America

The Challenge

Project Objective

ESPRO needed to launch their second-generation French press but wasn't sure if existing customers would buy again or what messaging would resonate with new audiences.

Customer Survey Deep-Dive

Surveyed existing ESPRO customers and new audience for willingness to buy and purchase drivers.

Customer Survey Deep-Dive

Surveyed existing ESPRO customers and new audience for willingness to buy and purchase drivers.

Customer Survey Deep-Dive

Surveyed existing ESPRO customers and new audience for willingness to buy and purchase drivers.

Price Elasticity Research
Price Elasticity Research
Price Elasticity Research
Message Ad Testing
Message Ad Testing
Message Ad Testing
Third Party Strategic Partnerships
Third Party Strategic Partnerships
Third Party Strategic Partnerships

Success Metrics

$183K Pledges Raised: Exceeded goal by 230%

90% Non-Paid acquisition: < 10% paid acquisition needed

Messaging that transferred to live-campaign sales success, campaign page flow and layout.

What This Means for You

The most expensive mistake is launching without validation. We proved demand and messaging before scaling ad spend. If you're sitting on a product idea or ready to launch the new gen version, lead gen - deposit - preorder framework helps to validate idea before scaling budgets.

Welcome to Startup Dials

Your partner in achieving next-level growth.

For over 8 years, I’ve successfully launched 20+ smart home and kitchen products and brands, scaling from crowdfunding to retail across the US. My 17 years living in China helps me understand tech founders on a deeper level, while working closely with US consumers creates the perfect overlap, bringing the 2 worlds together.

I've watched too many brilliant hardware founders:

→ Hire a junior marketer and hope they grow into the role or

→ Pay $200K+ for a CMO when you're still figuring out product-market fit

The fractional model fixes this.

Free consultation

Learn more

Welcome to Startup Dials

Your partner in achieving next-level growth.

For over 8 years, I’ve successfully launched 20+ smart home and kitchen products and brands, scaling from crowdfunding to retail across the US. My 17 years living in China helps me understand tech founders on a deeper level, while working closely with US consumers creates the perfect overlap, bringing the 2 worlds together.

I've watched too many brilliant hardware founders:

→ Hire a junior marketer and hope they grow into the role or

→ Pay $200K+ for a CMO when you're still figuring out product-market fit

The fractional model fixes this.

Free consultation

Learn more

Welcome to Startup Dials

Your partner in achieving next-level growth.

For over 8 years, I’ve successfully launched 20+ smart home and kitchen products and brands, scaling from crowdfunding to retail across the US. My 17 years living in China helps me understand tech founders on a deeper level, while working closely with US consumers creates the perfect overlap, bringing the 2 worlds together.

I've watched too many brilliant hardware founders:

→ Hire a junior marketer and hope they grow into the role or

→ Pay $200K+ for a CMO when you're still figuring out product-market fit

The fractional model fixes this.

Free consultation

Learn more