Market Expansion

HeatsBox Positioning Transformation

Turned Every Marketing $1 into $4 in under 3 Months

Client

HeatsBox

Service

European Brand Launch in North America

Year

2025

Location

California

The Challenge

Project Objective

HeatsBox was successful in Europe but losing money in North America. Brand assumed the same messaging would work across cultures.

Cross-Market Research

Discovered EU priorities (speed, portability) didn't resonate with US consumers.

Cross-Market Research

Discovered EU priorities (speed, portability) didn't resonate with US consumers.

Cross-Market Research

Discovered EU priorities (speed, portability) didn't resonate with US consumers.

Consumer Psychology Deep-Dive
Consumer Psychology Deep-Dive
Consumer Psychology Deep-Dive
Message Evolution
Message Evolution
Message Evolution
Omnichannel Optimization
Omnichannel Optimization
Omnichannel Optimization

Success Metrics

First improvements only in 3 months.

Amazon MER: from 1.8 to 4.0 | Shopify MER: from 0.9 to 2.5

Profitability: From losing money per order to earning profit.

What This Means for You

If you're expanding to North America and/or your current messaging and visuals aren't converting, this example shows the impact that customer research and tailored positioning has on the growth.

Welcome to Startup Dials

Your partner in achieving next-level growth.

For over 8 years, I’ve successfully launched 20+ smart home and kitchen products and brands, scaling from crowdfunding to retail across the US. My 17 years living in China helps me understand tech founders on a deeper level, while working closely with US consumers creates the perfect overlap, bringing the 2 worlds together.

I've watched too many brilliant hardware founders:

→ Hire a junior marketer and hope they grow into the role or

→ Pay $200K+ for a CMO when you're still figuring out product-market fit

The fractional model fixes this.

Free consultation

Learn more

Welcome to Startup Dials

Your partner in achieving next-level growth.

For over 8 years, I’ve successfully launched 20+ smart home and kitchen products and brands, scaling from crowdfunding to retail across the US. My 17 years living in China helps me understand tech founders on a deeper level, while working closely with US consumers creates the perfect overlap, bringing the 2 worlds together.

I've watched too many brilliant hardware founders:

→ Hire a junior marketer and hope they grow into the role or

→ Pay $200K+ for a CMO when you're still figuring out product-market fit

The fractional model fixes this.

Free consultation

Learn more

Welcome to Startup Dials

Your partner in achieving next-level growth.

For over 8 years, I’ve successfully launched 20+ smart home and kitchen products and brands, scaling from crowdfunding to retail across the US. My 17 years living in China helps me understand tech founders on a deeper level, while working closely with US consumers creates the perfect overlap, bringing the 2 worlds together.

I've watched too many brilliant hardware founders:

→ Hire a junior marketer and hope they grow into the role or

→ Pay $200K+ for a CMO when you're still figuring out product-market fit

The fractional model fixes this.

Free consultation

Learn more