Social Media Marketing

Magnifique Claypot Oven Preorder Campaign

Built a $135K+ Preorder Pipeline with 35% Conversion Rate

Client

Magnifique

Service

Preorder Campaign on Shopify

Year

2024

Location

California

The Challenge

Project Objective

Magnifique had an innovative claypot oven but needed to validate demand and generate cash flow before manufacturing at scale.

Lead Generation Funnel

Created high-converting landing page with $10 deposit requirement.

Lead Generation Funnel

Created high-converting landing page with $10 deposit requirement.

Lead Generation Funnel

Created high-converting landing page with $10 deposit requirement.

Email Nurture Sequence
Email Nurture Sequence
Email Nurture Sequence
Conversion-Optimized Website
Conversion-Optimized Website
Conversion-Optimized Website
Integrated Ad Strategy
Integrated Ad Strategy
Integrated Ad Strategy

Success Metrics

3.22 MER: $3.22 revenue for every $1 spent

$135K+ in Preorders: First batch sold out before container arrived to the US warehouse.

Validated Product-Market Fit: Proved demand before major manufacturing investment.

What This Means for You:

Preorder help to validate demand for your product and generate revenue before you invest in inventory.

Welcome to Startup Dials

Your partner in achieving next-level growth.

For over 8 years, I’ve successfully launched 20+ smart home and kitchen products and brands, scaling from crowdfunding to retail across the US. My 17 years living in China helps me understand tech founders on a deeper level, while working closely with US consumers creates the perfect overlap, bringing the 2 worlds together.

I've watched too many brilliant hardware founders:

→ Hire a junior marketer and hope they grow into the role or

→ Pay $200K+ for a CMO when you're still figuring out product-market fit

The fractional model fixes this.

Free consultation

Learn more

Welcome to Startup Dials

Your partner in achieving next-level growth.

For over 8 years, I’ve successfully launched 20+ smart home and kitchen products and brands, scaling from crowdfunding to retail across the US. My 17 years living in China helps me understand tech founders on a deeper level, while working closely with US consumers creates the perfect overlap, bringing the 2 worlds together.

I've watched too many brilliant hardware founders:

→ Hire a junior marketer and hope they grow into the role or

→ Pay $200K+ for a CMO when you're still figuring out product-market fit

The fractional model fixes this.

Free consultation

Learn more

Welcome to Startup Dials

Your partner in achieving next-level growth.

For over 8 years, I’ve successfully launched 20+ smart home and kitchen products and brands, scaling from crowdfunding to retail across the US. My 17 years living in China helps me understand tech founders on a deeper level, while working closely with US consumers creates the perfect overlap, bringing the 2 worlds together.

I've watched too many brilliant hardware founders:

→ Hire a junior marketer and hope they grow into the role or

→ Pay $200K+ for a CMO when you're still figuring out product-market fit

The fractional model fixes this.

Free consultation

Learn more