Fractional CMO

Profitable Sales Pipeline is your Lifeline

Your team is brilliant at Product, but building a US go-to-market engine while manufacturing in China/Europe/Korea requires a different experience and skill set. I become part of your team, working hand-in-hand with your people to build and execute your US growth strategy - not just advising from the sidelines.

Fractional CMO

How I Help Hardware Founders Build Marketing Systems That Scale

Most agencies have short time focus. I become an integral part of your team to build the marketing foundation that grows with you, from validation to profitability to scale.

Listen and Learn
Listen and Learn
Listen and Learn
Customer Discovery
Customer Discovery
Customer Discovery
Strategy and Execution

Forget the 60-page strategy presentations. We identify your biggest growth opportunities, prioritize what will move the needle most, and execute on prioritized roadmap of activities that make the most impact on limited budgets.

Strategy and Execution

Forget the 60-page strategy presentations. We identify your biggest growth opportunities, prioritize what will move the needle most, and execute on prioritized roadmap of activities that make the most impact on limited budgets.

Strategy and Execution

Forget the 60-page strategy presentations. We identify your biggest growth opportunities, prioritize what will move the needle most, and execute on prioritized roadmap of activities that make the most impact on limited budgets.

Test, Learn, Optimize
Test, Learn, Optimize
Test, Learn, Optimize
Expert Network
Expert Network
Expert Network

Who will benefit?

Startups operating without a CMO.

If you are missing an experienced marketer on the team who's been to trenches, built brands from scratch, launched new products, there is a 99% chance you need this program.

"​Anna has great insights into all things marketing, developed through multiple consumer Foodtech product launches. "

Suraj Sudera

CEO & Founder at Seergrills

01

/

03

"​Anna has great insights into all things marketing, developed through multiple consumer Foodtech product launches. "

Suraj Sudera

CEO & Founder at Seergrills

01

/

03

"​Anna has great insights into all things marketing, developed through multiple consumer Foodtech product launches. "

Suraj Sudera

CEO & Founder at Seergrills

01

/

03

Welcome to Startup Dials

Your partner in achieving next-level growth.

For over 8 years, I’ve successfully launched 20+ smart home and kitchen products and brands, scaling from crowdfunding to retail across the US. My 17 years living in China helps me understand tech founders on a deeper level, while working closely with US consumers creates the perfect overlap, bringing the 2 worlds together.

I've watched too many brilliant hardware founders:

Hire a junior marketer and hope they grow into the role or

Pay $200K+ for a CMO when you're still figuring out product-market fit

The fractional model fixes this.

Welcome to Startup Dials

Your partner in achieving next-level growth.

For over 8 years, I’ve successfully launched 20+ smart home and kitchen products and brands, scaling from crowdfunding to retail across the US. My 17 years living in China helps me understand tech founders on a deeper level, while working closely with US consumers creates the perfect overlap, bringing the 2 worlds together.

I've watched too many brilliant hardware founders:

Hire a junior marketer and hope they grow into the role or

Pay $200K+ for a CMO when you're still figuring out product-market fit

The fractional model fixes this.

Welcome to Startup Dials

Your partner in achieving next-level growth.

For over 8 years, I’ve successfully launched 20+ smart home and kitchen products and brands, scaling from crowdfunding to retail across the US. My 17 years living in China helps me understand tech founders on a deeper level, while working closely with US consumers creates the perfect overlap, bringing the 2 worlds together.

I've watched too many brilliant hardware founders:

Hire a junior marketer and hope they grow into the role or

Pay $200K+ for a CMO when you're still figuring out product-market fit

The fractional model fixes this.