New Product Launch

Ready to launch your product?

Preorders and Crowdfunding is probably the best way to launch new product. If you're sitting on a product idea, but want to validate demand and generate cash flow before manufacturing at scale, “lead gen - deposit - preorder” framework helps to validate demand for your product and generate revenue before you invest in inventory.

3 Steps Approach

From Lead Generation to Preorder Launch

We typically need 2-3 months for lead generation and preparation of the preorder / Kickstarter campaign, the time depends on the lead generation results and tests we need to run to get to successful metrics that would indicate successful launch day, particularly on Kickstarter.

Month 1: Validation & The Reservation Funnel

Goal: Validate product positioning and start building a qualified list of buyers (VIPs) using the Reservation Funnel with a $10 Deposit. Here we focus on testing the offer.

Month 1: Validation & The Reservation Funnel

Goal: Validate product positioning and start building a qualified list of buyers (VIPs) using the Reservation Funnel with a $10 Deposit. Here we focus on testing the offer.

Month 1: Validation & The Reservation Funnel

Goal: Validate product positioning and start building a qualified list of buyers (VIPs) using the Reservation Funnel with a $10 Deposit. Here we focus on testing the offer.

Month 2-3: Asset Creation & List Scaling
Month 2-3: Asset Creation & List Scaling
Month 2-3: Asset Creation & List Scaling
Month 3-4: The Launch
Month 3-4: The Launch
Month 3-4: The Launch

Key Advantages

Validated Product-Market Fit

Minimize the time your inventory spends in the warehouse.

Generate Cash Flow

Prove demand before major manufacturing investment.

Built Customer List

Created base of preorder advocates for launch.

"​Anna has great insights into all things marketing, developed through multiple consumer Foodtech product launches. "

Suraj Sudera

CEO & Founder at Seergrills

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03

"​Anna has great insights into all things marketing, developed through multiple consumer Foodtech product launches. "

Suraj Sudera

CEO & Founder at Seergrills

01

/

03

"​Anna has great insights into all things marketing, developed through multiple consumer Foodtech product launches. "

Suraj Sudera

CEO & Founder at Seergrills

01

/

03

Welcome to Startup Dials

Your partner in achieving next-level growth.

For over 8 years, I’ve successfully launched 20+ smart home and kitchen products and brands, scaling from crowdfunding to retail across the US. My 17 years living in China helps me understand tech founders on a deeper level, while working closely with US consumers creates the perfect overlap, bringing the 2 worlds together.

I've watched too many brilliant hardware founders:

Hire a junior marketer and hope they grow into the role or

Pay $200K+ for a CMO when you're still figuring out product-market fit

The fractional model fixes this.

Welcome to Startup Dials

Your partner in achieving next-level growth.

For over 8 years, I’ve successfully launched 20+ smart home and kitchen products and brands, scaling from crowdfunding to retail across the US. My 17 years living in China helps me understand tech founders on a deeper level, while working closely with US consumers creates the perfect overlap, bringing the 2 worlds together.

I've watched too many brilliant hardware founders:

Hire a junior marketer and hope they grow into the role or

Pay $200K+ for a CMO when you're still figuring out product-market fit

The fractional model fixes this.

Welcome to Startup Dials

Your partner in achieving next-level growth.

For over 8 years, I’ve successfully launched 20+ smart home and kitchen products and brands, scaling from crowdfunding to retail across the US. My 17 years living in China helps me understand tech founders on a deeper level, while working closely with US consumers creates the perfect overlap, bringing the 2 worlds together.

I've watched too many brilliant hardware founders:

Hire a junior marketer and hope they grow into the role or

Pay $200K+ for a CMO when you're still figuring out product-market fit

The fractional model fixes this.